Concept demo by Agency 28 Media · presented for review · not the live site · build 0801-1209
The floor at The Artist's Club, lit by the hexagonal ceiling grid

Art ofthe Cut.

A barbershop built in the shape of a gallery. Four chairs, twenty four services, and a five star record across three hundred and forty six reviews.

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Oct '24
Opened

01   The House

Not a shop.
A club.

Collectible art on plinths, a ceiling built out of light, and leather you would not be embarrassed to wait in. The room was designed before the first appointment was taken.

Collectible figures displayed on lit white plinths on the shop floor

The Gallery

The art is not decoration.

It is the reason for the name. Pieces sit on lit plinths, placed the way a gallery would place them, and they change. Most people come for the cut and leave talking about the room.

The Ceiling

Built out of light.

A hexagonal grid runs the length of the floor, so there is no bad seat and no yellow corner. It is the reason the work photographs the way it does, and the reason nobody has to angle a phone at a window.

The hexagonal LED ceiling grid running the length of the shop
The shop floor looking toward the entrance01  The floor
A glass chess set on the lounge table02  The wait
A client's trainers on the footrest against the graffiti wall03  The wall

02   The Record

Three hundred
and forty six
five star reviews.

Not one of them below five. The best of them is printed, framed and hung on the wall above the floor, which means it is in the background of every photograph taken in this room.

"Best barbershop in town!!"  ·  Montse Luna

A framed five star customer review mounted on the wall above the shop floor

The room is black and white so the work can be the colour.

The house style

03   The Work

Colour, design,
and restraint.

Most shops fade. Fewer will run a full colour, and fewer still will cut a design in freehand. That is the part that is genuinely hard to find in Sioux Falls, and it is why the room is built the way it is.

Colour work in progress at the chair
Colour  Lifted, toned, finished
A client's trainers on the footrest against the graffiti wall
The wall  Hand painted, floor to ceiling
The front counter and product shelving
The counter  What you take home
The chairs against the graffiti wall
The floor  Four chairs, no waiting room
The floor before opening The floor in service Before After

04   Tool · Demonstration

Before and after,
on every cut.

Drag the handle. Ten seconds per client, same seat, same angle, one frame each side.

The two frames here are separate photographs rather than a genuine pair, so this shows the mechanic rather than a result. Filled with real before and after pairs it turns three hundred and forty six five star reviews into something a person can actually see.

05   Tool · Live

Know the price
and the hour.

Choose what you want. The total and the time in the chair update as you go, before you reserve anything.

Nothing selected yet.

Total$0
In the chair0m

Published rates. Beard, moustache, eyebrows and hair design are priced separately from a haircut.

Reserve this

06   The Cut Card

Your cut,
on file.

Short on the sides means five different things, which is why the same client can walk out happy from one chair and disappointed from another. Every fade name is really two decisions: how high the blend line starts, and how short the bottom goes.

Reference illustration of a low taper fade

Low Taper Fade

Line just above the ear

Never to skin

Back in 4 weeks

Reference illustration of a french crop

French Crop

Blunt fringe

Tapered sides

Back in 4 weeks

Reference illustration of a mid fade

Mid Fade

Line at the temple

Guard or skin

Back in 3 weeks

Reference illustration of a high skin fade

High Skin Fade

Line at the temporal ridge

Down to bare skin

Back in 2 weeks

Reference illustration of a burst fade

Burst Fade

Arc around the ear

Nape left long

Back in 3 weeks

Reference illustration of a buzz cut

Buzz Cut

One length all over

No fade

Back in 3 weeks

What it would do

A record of the cut,
not a memory of it.

Built out, a client picks the cut once and the shop keeps it. The card saves against their record, any chair in the house can read it back, and the rebook prompt fires when that specific cut is due rather than on a generic reminder schedule.

  • Saved against the client, not written on a card they lose
  • Readable at any chair, so cover for a barber stops being a risk
  • Rebook timed to the cut, because a skin fade is due in two weeks and a low taper in four
  • New clients arrive with a spec instead of a photo of somebody else

Example record

CutLow Taper Fade
SidesGuard #1
BeardStubble
Back in4 weeks
ReferenceAC-LT-21

Illustrations and intervals follow published barber guidance. Nothing here is a photograph of client work.

08   The Chairs

Reserve the barber,
not the shop.

Each keeps their own book and their own record.

Jonathan M.

5.0
189 reviews · Owner

Abdiel R.

5.0
73 reviews · Owner

Andy R.

5.0
46 reviews

Keith A.

5.0
4 reviews

09   The Owners

Abdiel Ramirez
and Jonathan Marroquin.

Two owners, both still behind a chair. The doors opened in October 2024 on the idea that the room and the service should set the standard rather than meet it.

More than a barbershop. A brand and a movement, sharing the craft with the next generation of barbers and building opportunity beyond the chair.

An owner working at the chair, the shop mirrors and sculpture behind

10   Visit

East 10th Street.

1512 E 10th St
Sioux Falls, SD 57106

Directions

(605) 601-4169

artistclubbarbershop@gmail.com

  • Monday9:00 to 18:00
  • TuesdayClosed
  • Wednesday9:00 to 18:00
  • Thursday9:00 to 18:00
  • Friday9:00 to 18:00
  • Saturday9:00 to 18:00
  • Sunday10:00 to 14:30
Reserve a chair